8/12/2009

X-Confused?...

Just a thought that I had for a very long time now. So we have local Kazakhstani music channel "HIT-TV". Their logo now is "X" (playing with phonetics, X in russian is an equivalent of H in the word 'HIT' :)). I like it better than russian MTV, because there is more music and less talking and absolutely NOTHING like "Sweet 16" or "NEXT" lol. Anyway, so some super smart people who work there decided that it would be cool to put "X" in names of charts and programmes. And that's ok, I guess it could be considered some immature branding. So they have different charts. "X-TOP" - just everything that's popular. "X-DANCE" - lounge, house, club music and "X-BLACK". Now here I have a little problem... There are 10 songs in this chart. First, all those songs are in RaP, hip-hop and r'n'b style. Sigh. So they called chart BLACK because they show rnb and hiphop. AS IF no black artists perform any other genre like pop, rock, disco, etc. And that's only half of the confusion... If the chart is black, then HOW on earth would Eminem get in there with his hideous (sorry Marshall, I had to say it...) "We made you"??? Or is it because he is a rapper, he somehow acquires dark skin?... That's how stereotypes work. In my humble opinion, the channel HAS to change the name of the chart into something else. I don't care what it's gonna be. X-HIP, X-HOP, X-HOT, X-PILLOW. Anything. Just stay away from colors. Please.